If you lived in Vancouver or Ottawa anytime since 2013, chances are you remember a time when WEEDS was ubiquitous in town. Depending on the location and day of the week, a WEEDS store served anywhere between 400 and 2500 clients per day – a sizable portion of the cannabis-consuming public. Humility aside for a second, WEEDS dominated their market cross-country.Yet here we are, just two years later and with a single year of cannabis legalisation under our belts, speaking in the past tense. Naturally, people have a lot of questions about what happened as WEEDS pretty much vanished overnight. Of course people are going to talk and speculate. People have asked “where did it all go wrong?” but that’s the wrong angle to approach the store closures from. Rather, people should be asking “why have all the WEEDS disappeared?’.
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